P.Cill is part elegant, part punk rock, and 100% fun all day everyday. Priscilla walks the line between street wear and couture in her own life, and incorporates that into the pieces she creates. our first social media campaign we collaborated on was #loveplaypcill. “to love and to play ‘till the end of our days" is the motto.
below is an example of some of our favorite looks from our product shoot for the retail site.
For the lookbook video, we wanted to capture P.Cill’s looks in everyday human environments… humans love food so why not shoot at a grocery store… the result is the video you see below. shout out to Kansado for giving us permission to use his track.
